THE 100 BLASTS OFF WITH THE CW’S MOST WATCHED SERIES PREMIERE OF THE SEASON
THE 100 is The CW’s Most Watched Show in its Time Period in 3 ½ Years, Most Watched Midseason Premiere in Four Years
ARROW Sees Big Gains Week to Week with The Suicide Squad
March 20, 2014 (Burbank, CA) – The debut of THE 100 was The CW’s most watched new series premiere of the season (2.7 million), and delivered the network’s best total viewer numbers in its time period (Wednesday, 9-10 pm) since 9/8/2010, according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, March 19, 2014.
THE 100 built on its ARROW lead-in by 13% in total viewers, and by 13% in adults 18-49 (0.9/3). It held 88% of its lead-in in adults 18-34 (0.7/2). THE 100 is the first show to build on its ARROW lead-in in the hour in total viewers.
THE 100 was The CW’s most-watched midseason premiere in four years (Life Unexpected, 1/18/10).
Versus SUPERNATURAL in the year-ago time period, THE 100 was up 24% in total viewers.
Compared to the last original episode of THE TOMORROW PEOPLE in the hour, THE 100 was up 114% in total viewers, 133% in adults 18-34, 133% in men 18-34, 100% in women 18-34, 125% in adults 18-49 and 125% in men 18-49.
Also last night, ARROW hit hard with the Suicide Squad in Starling City, and gained 7% versus its last original episode in total viewers (2.4 million), +14% in adults 18-34 (0.8/3), +13% in men 18-34 (0.9/4), and +14% in adults 18-49 (0.8/3).
ARROW tied both ABC and NBC in the hour in A18-34, and beat ABC and NBC in men 18-34.
For the night, The CW was up +46% versus the last week of original episodes (3/5/14) in total viewers (2.5 million), +40% in adults 18-34 (0.7/3), +60% in men 18-34 (0.8/3), +40% in women 18-34 (0.7/2), +33% in adults 18-49 (0.8/3) and +29% in men 18-49 (0.9/3).
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